Case Studies
Our Mission is to help our clients achieve their most ambitious marketing goals and strategic communications objectives.

Filter By

Kerrygold Irish Cream Liqueur Samplings

Brand Allure provided Brand Ambassadors for Kerrygold Irish Cream Liqueur to conduct wet liquor samplings during the 2016 holiday season in California, Chicago, Texas, Florida, New York and New Jersey.

Corona Promotion at the Okeechobee Music Festival March 3rd-6th 2016

Brand Allure provided Brand Ambassador's for a 4 day Corona Extra Music Festival in Okeechobee, FL.

Repreve Mobile Tour 2016

Brand Allure provided Brand Ambassadors to promote Repreve's #TurnItGreen national recycling education mobile tour across the US.

L'Oreal Cosmetic Promotions on Feb.13th

Brand Allure brand ambassadors represented L'Oreal for a cosmetic promotion in various cities across the US on February 13th, 2016. 

Jimmy Choo Event on Jan.30th

Brand Allure brand ambassadors represented Jimmy Choo for a men's fragrance event at Macy's in Atlanta, GA on January 30th, 2016. 

Macy's KitchenAid Home Brewing Event on Jan.30th

Brand Allure brand ambassadors created excitement and awareness of the KitchenAid Home Brewing event at Macy's by handing out flyers and interacting with guests on January 30th, 2016.

Macy's Martha Stewart Book Signing on Jan.28th

Brand Allure brand ambassadors created excitement and awareness of the Martha Stewart Book Signing event at Macy's by handing out flyers and interacting with guests on January 28th, 2016.

Dolce & Gabbana Event on Jan.28th

Brand Allure model server greeted guests with Prosecco and cookies as they entered the Dolce & Gabbana Boutique in Boston on January 28th, 2016.

Conde Nast Corporate Conference on Jan.14th

Brand Allure tech saavy, professional and friendly registration staff checked in guests for a Conde Nast Corporate Conference at 1WTC on January 14th, 2016.

Macy's Joy Mangano In Store Product Launch on Jan.9th

Brand Allure brand ambassadors created excitement and awareness of the Joy Mangano In Store Product Launch event around the floor and the store of Macy's by handing out flyers and interacting with guests on January 9th, 2016.

Nutella Experiential Installation Video Shoot on Jan.7th

Brand Allure friendly, approachable, high energy brand ambassadors represented Nutella for an Experiential Installation video shoot on Thursday, January 7th, 2016.

Chase Lounge Event on Dec.12th & 13th

Brand Allure brand ambassadors helped check in guests at the Chase Lounge Activation for KROQ in the CHASE VIP Lounge at the LA Forum on Dec.12th & 13th, 2015.

Givenchy Beauty Street Team on Dec.12th

Brand Allure brand ambassadors represented Givenchy Beauty for a street team event in NYC on December 12th, 2015. 

Jimmy Choo Events on Nov.14th

Brand Allure models created additional animation by showcasing a new handbag style in NYC, Beverly Hills, Costa Mesa, Las Vegas, and Dallas for various Jimmy Choo events on Nov.14th, 2015.

Repreve Mobile Tour on Nov.13th & 14th

Brand Allure brand ambassadors handed out freebies and spoke with attendees about the “Repreve” process, which is turning plastic bottles into yarn for clothing, at the Rock N Roll Marathon Health & Fitness Expo in Las Vegas on Nov.13th & 14th, 2015.

Pandora Presents: Tim McGraw on Nov.11th

Brand Allure brand ambassadors checked people in and handed out swag items at a Pandora event with Tim McGraw on November 11th, 2015 in NYC.

Hard Festival: Day of the Dead on Oct.31st & Nov.1st

Brand Allure brand ambassadors represented Corona for a promotional event in Pomona, CA on Oct.31st & Nov.1st, 2015. 

Macy's Grand Opening with Heidi Klum on Oct.30th

Brand Allure brand ambassadors passed out flyers, greeted customers, and gave them a quick synopsis about the event as customers walked into Macy's Inc for the grand opening with Heidi Klum on October 30th, 2015.

Absolut Vodka Event on Oct.23rd

Brand Allure brand ambassadors helped check in guests for an Absolut Vodka Event on October 23rd, 2015.

Eagle & Badge Foundation Gala on Oct.17th

Brand Allure model servers passed premixed drinks and wine to guests at the Eagle & Badge Foundation Gala in Century City on October 17th, 2015.

Hair Product Distribution on Oct.6th

Brand Allure brand ambassadors wore their hair down and handed out samples of a hair product in Herald Square on October 6th, 2015.

Corporate Event on Oct.1st

Brand Allure hostesses greeted and directed guests throughout the event space for a private corporate event on October 1st, 2015 in West Hills, CA.

H&M Beauty Launch on Oct.1st

Brand Allure model servers passed coffee, juices, hors d'ouevres and canapés for an H&M beauty launch on October 1st, 2015 at the H&M in Herald Square.

Uniqlo Grand Opening in Chicago

Brand Allure brand ambassadors represented Uniqlo for events between September 25th and October 25th to celebrate the launch of Uniqlo opening up in Chicago.

Ralph Lauren Pink Pony Event on Sept.29th

Brand Allure brand ambassadors represented Ralph Lauren for a street team in NYC on September 29th, 2015.

Annual Awards Dinner on Sept.28th

Brand Allure male and female models presented awards throughout the International Awards Dinner program at Gotham Hall on September 28th, 2015.

DOHA Goals Forum on July 23rd - 28th

Brand Allure hosts and hostesses worked at the DOHA GOAL FORUM on July 23rd - 28th, 2015.

Trojan Promotions in CHI, NYC & SF

Brand Allure handsome and buff male models worked Trojan promotion in June of 2015 in Chicago, New York City & San Francisco.

The Rest Stop Event on July 14th&15th

Brand Allure models greeted guests at a Men's Fashion Week event called "The Rest Stop" on July 14th & 15th, 2015.

Veuve Clicquot Polo Classic on May 30th

Brand Allure models dressed in Polo attire to greet guests at the Annual Veuve Clicquot Polo Classic at Liberty State Park on May 30th, 2015.

Men's Fitness City Challenge Obstacle Race on May 16th

Brand Allure brand ambassadors represented sponsor booths at the Men's Fitness City Challenge Obstacle Race in Jersey City, NJ on May 16th. 

CW Upfront on May 14th

Brand Allure model pages and brand ambassadors worked the CW Upfront on May 14th at the NY City Center.

CW Affiliate Dinner on May 13th

Brand Allure models welcomed guests to the CW Affiliate Dinner on May 13th, 2015 at the NYC Essex House.

Internal Cocktail Event on May 6th

Brand Allure brand ambassadors worked an internal event for AB InBev (Budweiser, Bud Light, etc.) in Brooklyn, NY on May 6th, 2015.

Jimmy Choo Event on April 30th

Brand Allure models showcased the Pre-Fall 2015 shoe and accessories collection for Jimmy Choo on April 30th in Beverly Hills.

Ben Sherman Event on April 29th

Brand Allure models greeted guests to welcome them to a private event for the Ben Sherman Store in Soho on Wednesday, April 29th, 2015.

Variety Magazine Event on April 24th

Brand Allure hosts and hostesses helped with coat check, greeting and directing guests at a luncheon for Variety Magazine on April 24th, 2015.

The Tower Grand Opening on April 16th

Brand Allure model hostesses showed guests through the newly renovated lobby and building of The Tower during the grand opening in Burbank, CA on April 16th.

NY Auto Show Event on March 31st

Brand Allure hostesses helped with coat check, guest check-in, directions, and other general hospitality duties at the NY Auto Show event on March 31st.

Supergoop! Promo Event on Mar.25th-Apr.5th

Brand Allure brand ambassadors promoted a new sunscreen line called Supergoop at the Miami Open on March 25th - April 5th, 2015.

Macy's Martha Stewart Event on Mar.22nd

Brand Allure brand ambassadors promoted Martha Stewart and her new cookbook at Macy's on March 21st, 2015.

SxSW Facebook Event on Mar.13th-16th

Brand Allure brand ambassadors helped with registration and a photobooth for a Facebook event during SxSW in Austin, TX on March 13th-16th.

Jimmy Choo Luncheon on Feb.27th

Brand Allure models represented Jimmy Choo for a luncheon on February 27th, 2015. 

Sodastream Product Launch on Jan.27th

Brand Allure model brand ambassadors represented Sodastream and the Launch of the new flavors on January 27th, 2015 at the Gramercy Park Hotel in NYC.

Black Sails Scavenger Hunt on Jan.10th

Brand Allure brand ambassadors helped sign in guests on iPads and helped with the award session for an event for the Star Network TV show called Black Sails.

CES After Party on January 6th

Brand Allure brand ambassadors greeted and checked in guests for the CES After Party for CBS on January 6th, 2015 at TAO in Las Vegas, NV.

YouTube Live Stream Event on Dec.11th

Brand Allure check-in staff worked a YouTube Live Stream Event in Hollywood, CA on December 11th, 2014. 

Ducati Motorcycle Event

Brand Allure models and dancers promoted Ducati at an event on December 10th, 2014 at the Ducati Triumph Store in NYC.

Corporate Party Event on Dec.3rd

Brand Allure staff greeted and checked-in guests at a Corporate Party Event on Wednesday, December 3rd, 2014.

Jimmy Choo Event on Nov.15th

Brand Allure model brand ambassadors represented Jimmy Choo for an event at the Macys Bay Plaza Shopping Center on November 15th, 2014. T

TIDE Activation on Nov.14th

Brand Allure brand ambassadors promoted Tide's Design Crowdfunding site at "Fashionista's How To Make It In Fashion Conference" in Los Angeles on November 14th, 2014.

Foursquare Conference on Nov.5th &6th

Brand Allure hostesses worked the Foursquare Conference on November 5th - 6th, 2014 at The Plaza Hotel in NYC.

Pre-Halloween Real Estate Broker Event on Oct.30th

Our friendly female hostesses dressed up in Halloween Costumes for a private corporate party in Los Angeles. 

Supply Side West in Vegas on Oct.8th

Brand Allure brand ambassador represented Nature’s Products at the Supply Side West Show in Las Vegas, NV on October 8th, 2014.

"Friends" Pop Up Store on Sept.15th-Oct.18th

Brand Allure brand ambassadors represented the TV show "Friends" for a month long Pop Up Store. 

The New York Forum on Sept.21st

Brand Allure registration staff checked in guests at The New York Forum on September 21st, 2014 at the New York Public Library.

MM6 Fashion Show Event on Sept.9th

Brand Allure male ushers worked the MM6 Fashion Show event on September 9th, 2014 at the Skyline Modern in NYC.

Victoria Beckham Fashion Show 2015

Brand Allure model servers provided tea service for Victoria Beckham's VIP lounge during her fashion show at Cipriani in New York on September 7th, 2014.

Juicy Couture Promotion on Sept.6th

Brand Allure brand ambassador represented Juicy Couture during Fashion Week for a promotion in NYC. 

Dora the Explorer Promotional Events

Brand Allure brand ambassadors represented Nickelodeon for Dora The Explorer events at various Kmart's throughout the country. 

Model Greeters for Private Event on Aug.14th

Brand Allure models greeted guests at a private event in Los Angeles, CA on August 14th.

Comic Con Events on July 24th - 27th

Brand Allure brand ambassadors worked at Comic Con in San Diego, CA on July 24th - 27th for a video game launch/trailer teaser and celebration of 75 years of Batman.

Reebok Crossfit Games on July 24th - 27th

Brand Allure brand ambassadors represented Reebok for the Crossfit Games Event on July 24th - 27th.

Julius Jr. Costume Character Events

Brand Allure costume character was assisted by a Brand Allure handler to dress in a Nickelodeon costume character, Julius Jr., for various events. 

The HUB Ice Cream Truck Event on June 24th-26th

Brand Allure brand ambassadors worked an ongoing promotion on behalf of the network, the HUB, on June 24th-26th.

Trojan San Francisco Pride Celebration and Parade

Brand Allure provided two male models for a Trojan promotion in San Francisco for the Pride Celebration at the Civic Center on June 28th & 29th and the Parade on Market Street on June 29th. 

Triton Derby Hospitality Event on June 24th

Brand Allure hostesses worked the Triton Derby Event on June 24th at The Gaylord National Resort and Convention Center in Washington DC.

Ben Sherman Street Team in NY on June 19th

Brand Allure brand ambassadors represented Ben Sherman for a Street Team Event on June 19th.

Oakley Model Event

Brand Allure Models stood on pedestals dressed in Oakley attire in Central Park near the Oakley tent on June 14th for a Oakley Model Event.

New Balance Outdoor Nationals Event

Brand Allure brand ambassador’s represented New Balance for New Balance outdoor nationals event in Greensboro, NC on June 13th through the 15th.

SELF Workout in the Park in NY on May 10th

Brand Allure brand ambassadors gave out samples for specific brands that are sponsors for the SELF Work Out in Park Event in Central Park on May 10th.

H&M Pop Up Event at Penn State on May 6th & 7th

Brand Allure brand ambassadors represented H&M for a Pop Up Event on May 6th & 7th at Pennsylvania State University.

H&M Pop Up Event in Austin, TX on April 30th & May 1st

Brand Allure brand ambassadors represented H&M for an H&M Pop up event at the Spider House Cafe on April 30th & May 1st.

Angry Birds Themed Cupcakes Event in Soho on April 26th

Brand Allure brand ambassadors worked an event at a bakery shop in SoHo where they gave away free Angry Birds themed cupcakes on April 26th.

The Hockey House Celebrity Cruises Event

Brand Allure brand ambassadors represented Celebrity Cruises for and event called the Hockey House on various dates on April of 2014. 

New York International Auto Show on April 15th-17th

Brand Allure hostesses worked at the New York International Auto Show on April 15th-17th starting at the JFK Airport, then to Center 548, then to the Javits Center and the Museum of Art and Design.

The Mobile Movement at SXSW 2014

Brand Allure tech savvy brand ambassadors worked  an upcoming promotion at the SXSW Festival on March 8th-10th, 2014 for AT&T.

New Ducati Motorcycle Launch

Brand Allure models greeted and took pictures with customers who came into the Ducati Triumph Store in New York City on December 12th, 2013.

"Giving Tuesday" Event

Brand Allure tech savvy brand ambassadors worked an event that promoted a new mobile application for Moms on December 3rd, 2013. 

Jay Z's New Fragrance, GOLD, Sampling Event

Brand Allure brand ambassadors distributed playbills and samples and of Jay Z's new fragrance, GOLD, around New York City on November 29th - December 1st. 

Wolverine Movie Premier with Hugh Jackman

Brand Allure's lovely models morphed into hospitality service staffers for the Wolverine Movie Premier at AMC Empire Theater in New York City. 

Bibigo - Emcee

Brand Allure's Fabulous Emcee helped to spread the word on the street in Los Angeles about Bibig0! 

Bibigo - the healthy, tasty and authentic "taste of korea" food brand.


Jewelry Models - Montauk Yacht Club

Brand Allure provided models to launch and promote a jewelry line at Montauk Yacht Club.  Brand Allure's Models enhanced the sailing experience for guests!

Diva Dash - West Orange New Jersey

Brand Allure continued to provide staffing for the Diva Dash this time in West Orange New Jersey on October of 2013.

Diva Dash Brand Allure

Brand Allure provided festival staffers to help promote shape magazine and drive foot traffic to the booth.  Brand Allure's Brand Ambassadors handed out flyers and encouraged festival goers to check out the exciting Diva Dash lineup.


Samsung Galaxy Launch Times Square

Brand Allure put together teams of brand ambassadors to help with the big Samsung Galaxy Launch event in Times Square New York City in the fall of 2013! 

Ralph Lauren Jeans Promotion

This fall Brand Allure was tasked with providing brand ambassadors and models to promote Ralph Lauren Jeans at several college campuses in the New York Tri-State Area.  Our teams hit Rutgers Campus in New Jersey and handed out discount coupons to push foot traffic to the nearby Macy's.

Samsung Tradeshow - Orlando Florida

Brand Allure provided Samsung Trade Show Models and Brand Ambassadors this past October 2013 in Orlando Florida.  Our team promoted Samsung Products, features and benefits.

MACYS RALPH LAUREN PROMOTION

Brand Allure provided brand ambassadors for an in-store activation for Ralph Lauren this November 2013.  Our promotional staffers and brand ambassadors greeted guests, handed out information and talked about the upcoming fashion line. 

Nissan Taxi Promotion - New York City Marathon

Brand Allure provided drivers and promotional staff to take part in a Nissan Taxi promotion during the New York City Marathon this November 2013.  Several teams of two, one driver and passenger hit stops throughout the day and handed out materials, hats and t-shirts to people on the street.  Brand Allure managed the car pickup, overnight storage and activation day.

FourSquare Conference at the Plaza Hotel

 Brand Allure was happy to provide greeters, registration and directional staffers at the 2013 Foursquare Conference. 

Audi Clean Diesel Day

Brand Allure provide Brand Ambassadors for Audi Clean Diesel Day in Los Angeles California.  Audi promoted their clean diesel models that boast 30% better fuel economy than in gasoline models.  The gas station was converted to clean diesel and Brand Allure's Brand Ambassadors directed cars to the appropriate fueling station, handed out pre-bottled juices and energy bars and took coffee orders to enhance the Audi experience.

 


Cosmopolitan Magazine Beach Promotion

Brand Allure provided promotional models for Cosmopolitan Magazine's 2013 summer beach promotion in Seaside New Jersey, Venice Beach California and Miami Florida.  This was the second year that Brand Allure provided staffing on July fourth weekend and we look forward to next year!

HP Print Relevance Tour

Brand Allure was contracted to provide the Tour Manager and on-going Brand Ambassador teams for a total of 170 event days.  Our team was on hand to highlight HP's mobile printing capabilities and to discuss features of the Photosmart 7520, Officejet Pro X476, Laserjet Pro 200 and Envy 120.  Brand Allure will hit 62 towns/cities over the course of the tour!

Coastal Modular Group - Online Contest

After Hurricane Sandy hit the northeast and caused so much damage, Coastal Modular Group, a construction company based in Monmouth County New Jersey decided they wanted to give back to the community by offering a $25,000 giveaway toward a new modular home for a homeowner in storm damaged area of Monmouth and Ocean County New Jersey. 

Colgate - Project Mouthwash

Brand Allure provided project managers and brand ambassadors for this exciting event in New York City yesterday. Brand Allure Brand Ambassadors gathered a crowd of 1,157 people in Times Square yesterday to set a new World Record for the Guinness Book of World Records – the most people to swish with mouthwash at the same time! The event was sponsored by Colgate and was a tremendous success! — in New York.

Veuve Clicquot Polo Classic, June 1st 2013, New York.

Our Brand Allure models were at the Veuve Clicquot Polo Classic Event.

CW Network Upront in New York City

Brand Allure models during the CW Network Upfront 2013 in New York city.

Shellback Rum Promotion in New York City

Brand Allure' Brand Ambassadors were the "guides" at the Shellback Rum Promotion.

Brand Allure models for Citi Bank at the Rolling Stones concerts

Brand Allure promotional models are representing Citi Bank at the Rolling Stones concerts from coast to coast. 

Samsung Reveal at Radio City Music Hall

Brand Allure models set the scene for this glamorous celebration of mobile device technology!

Breakfast At Tiffany's for Target

Brand Allure promotional models created a nostalgic ambiance at the premiere party for Broadway’s upcoming "Breakfast At Tiffany's." 

New Balance Indoor Nationals

Brand Allure Brand Ambassadors represented New Balance at the New Balance Indoor Nationals in New York City.

Joe Fresh West Coast Premiere & Pop-Up Store

Brand Allure on board for the official launch of Joe Fresh on the west coast!

Adidas Boost Global Launch

Brand Allure provided the promotional models and additional event staff for the Adidas Boost Global Launch in February that took place at Jacob Javitz Center in New York City.  "Adidas introduced a new way to run by unveiling its latest running innovation Energy Boost.  As part of the experience Brand Allure's Promotional Models demonstrated the Boost cushioning technology "which provides the highest energy return in the running industry."

CHECK OUT THE VIDEO
https://www.youtube.com/watch?v=DOS6dUJcICM




Coastal Modular Group

Coastal Modular Group is a New Jersey Based Modular Home Building company.  The company was formed to aid families after Hurricane Sandy and consists of licensed builders, engineers, architects and designers.  Brand Allure was contracted to help with marketing initiatives and most recently trade show production and staffing.  Additionally, Brand Allure developed Coastal Modular Groups website, social media presence and developed marketing materials.

Coastal Modular Group is based in Monmouth County New Jersey and builds modular homes in Monmouth and Ocean County New Jersey.

www.CoastalModularGroup.com



Billboard's Official Grammy After Party

Our amazing Brand Allure LA models served as greeters, photographers, brand ambassadors and the life of the party on behalf of Samsung at Billboard's official Grammy after party!

Midas Chain Photo Shoot

One of our beautiful Brand Allure models was selected for a cover shot representing Midas Chain, a new trendy jewelry line.

Smirnoff Photo Shoot

One of our gorgeous Brand Allure models was selected to represent Smirnoff in a regional campaign!

Adidas

30 of our most fit, friendly and outgoing New York models represented Adidas at the reveal of their new Boost running shoe at the Javits Center on February 13th.

Tommy Hilfiger Boxing Day Promotion in Canada

Brand Allure promoted the Tommy Hilfiger Boxing Day sales in markets across Canada including: Dartmouth, Nova Scotia; Mississauga, Ontario; LaSalle, Ontario & Mont Treblant, Quebec!

Tommy Hilfiger Nationwide Black Friday Promotion

Brand Allure provided promotional models all across the country to help Tommy Hilfiger launch into Black Friday in style!

Hyundai Remix Lab - National Tour

Brand Allure represents Hyundai in a national mobile marketing tour, hitting Austin, Las Vegas, LA, Seattle, Miami, Chicago and New York!

Jetblue Election Protection Campaign

Brand Allure Brand Ambassadors represent JetBlue in their non-partisan Election Protection Campaign in New York City October 17th & 23rd.

Tropicana Promotion in Times Square

Brand Allure Brand Ambassadors canvas Times Square promoting Tropicana October 16th - 18th.

Flash mob at Moscone Center

Brand Allure Brand Ambassadors distributed information to captive audiences at San Francisco’s Moscone Center. 

Citi Bank at the Global Citizen Festival

Brand Allure Brand Ambassadors represented Citi Bank at the Global Citizens Festival in Central Park on Saturday, September 29th.

Fashion Week for New York Magazine's The Cut

Brand Allure Brand Ambassadors promote New York Magazine's The Cut at Fashion Week hot spots - Lincoln Center and Milk Studios.

Fashion's Night Out

Brand Allure added to the festivities of Fashion's Night Out in a variety of capacities from the Meat Packing District...all the way up to Madison Avenue.

Labor Day Weekend - HP Intel Promotion at AT&T Park

When HP and Intel come together to build the worlds largest laptop, who you gonna call to help drive foot traffic and educate consumers about brand benefits, new features and gadgets?  When HP decides to show off it's super sleek, super fast ultra book, who you gonna call to act as your ambassador?


H20 Festival Los Angeles, California

On August 25th, 2012 Brand Allure was contracted to provide bilingual brand ambassadors to greet concert goers and promote Univision Radio, the leading radio network serving Hispanic America, at the H20 Music Festival this year.  They were also responsible for educating on how to make Univision Deportes available to all of LA.

Trade Show Production & Staffing for FXI Building Products

FXI turned to Brand Allure for trade show booth production and staffing for the National Building Supply  Trade Show in Las Vegas, NV.  FXI was looking to drive foot traffic to their booth and needed a concept that would work! 

Charity Runway Show

Brand Allure provided Runway Models for Project Ladybug and Bergen Mama this year for Englewood's Eve of Fashion Show hosted by Dina Manzo.  Guests gathered to see several looks from various local stores and proceeds were donated to Project Ladybug who brings financial and emotional hope to children and their families undergoing rigorous medical treatments.  It was a great night and a greater cause.

Veuve Clicquot Model - Publicity Stunt

Keeping it classy with loads of bubbly on hand was this years annual Veuvue Clicquot Polo Match on Liberty Island.  The event was hosted by Clive Owens, and celebrity guests in attendance included Zoe Saldana, Jason Wu, Rachel Zoe and Minka Kelly. 


Citi Bank Promotion - Rivers Edge Music Festival

Brand Allure assembled and managed promotional teams for Citi Bank at this years Rivers Edge Music Festival in St. Paul Minnesota. 

Prometheanworld.com Promotion - San Diego California

Brand Allure provided costumed promotional staffers for Prometheanworld.com trade show promotion in San Diego at the Convention Center!

Cosmo Magazine's Bachelor on the Beach

Brand Allure provided beach models for Cosmo Magazine's Bachelor on the Beach promotion in Venice Beach California, Sea Side Heights NJ and Miami Florida!

Citi - Lollapalooza Promotion

Brand Allure provided brand ambassadors and support staff for this years Lollapalooza in Chicago's Grant Park. 

People Magazine Street Teams

People Magazine turned to Brand Allure to activate a five city street team to promote their Oscar Issue.  Brand Allure assembled the street teams, managed product warehousing and distribution as well as U Haul Drivers.

STK Out

Brand Allure was contracted to provide roller-skating servers/ promotional models, branded ice cream carts.

The Business & Investment in Qatar Forum

The Business and Investment in Qatar Forum was held in New York City at the Waldorf Astoria Hotel. The forum achieved outstanding results and was a huge success attracting more than 1,000 distinguished business leaders and representatives.

The New York Forum

The New York Forum brings together business leaders, sovereign fund managers, policy makers and Nobel prizewinning economists to craft innovative ideas addressing current challenges facing the global economy.

Project Runway

Challenge:
Lifetime Television was looking to advertise their new home on channel 62 and also Project Runway's upcoming season.

Sears UK Style Mobile Tour

To promote French Connection's latest clothing line Brand Allure was given the task by our marketing client of sourcing a Prince William and Kate Middleton look alike to travel around the country and create a buzz around the brand by creating live interactions with consumers at various stops along the tour. 

Veuve Cliquot Polo Classic

For the Veuve Clicquot Polo Classic Brand Allure was contracted to place street teams in designated areas of Manhattan and on Governors Island to hand out promotional materials.  The Polo Classic is one of the year's most highly anticipated events and attracts the fashion and business elite from around the world.

Lacoste

Lacoste opened the Fifth Avenue Flagship Store in New York City on Fashion's Night Out.  To generate awareness of the store opening and to create "buzz" on the streets of the city Brand Allure was contracted to help with a Street Team Solution for the luxury brand.

Dos Equis

Brand Allure was chosen by the most interesting man to serve as the most interesting staffing partner!

Nikon PhotoPlus Trade Show

Nikon turned to Brand Allure to provide stage models that stuck a pose allowing consumers to snap pictures with the latest Nikon suite of products.  Brand Allure also provided 15 brand ambassadors to help with product information during this two day show in New York City at the Javitz Center.

PepsiCo

PepsiCo's trade show group was searching for a staffing vendor to provide trade show staff for a number of their product lines, including Pepsi-Cola, Gatorade, Tropicana, Quaker Oats and Frito Lay. 

Double Cross Vodka

With a company motto "Betray the usual." it was only natural that Double Cross Vodka would eventually team up with Brand Allure for both on-premise and off-premise tastings.

Russian Standard Vodka

Brand Allure was responsible for providing brand ambassadors for on-premise and off-premise events in Florida, New Jersey and New York City. 

Blackberry BBM

Generate buzz around the Blackberry BBM Appication by creating a marketing campaign with interactive events inside various nightlife venues in four markets across the United States.

Neuro

Brand Allure set out to generate buzz around the Neuro Brand by implementing a multi-platform marketing program featuring interactive events and consumer sampling to engage consumers and expand the brand.